Florida Approves NIL Deals For High School Student Athletes

June 5, 2024

Florida is now the 31st state to allow high school student-athletes to make money from their name, image, and likeness.

The Florida High School Athletic Association on Tuesday approved NIL agreements effective with the next school years, pending ratification by the State Board of Education on July 24.

A student-athlete may profit from the use of their own NIL. Permissible activities include, but are not limited to, commercial endorsements, promotional activities, social media presence, product, or service advertisements.

A NIL agreement is limited to the athlete’s high school period of athletic eligibility and will not extend beyond graduation. They will not be allowed to use uniforms, logos, or mascots from their school. They cannot endorse or promote anything during school or district sponsored events and can’t reference their school accolades or championships. Politics and adult entertainment products and services are off-limits.

Schools will be able to use NIL activities to recruit, and transfer students will be prohibited in most cases from entering into a NIL agreement during their transfer season.

Pictured: The Tate Aggies host the West Florida Jaguars on October 6, 2023. NorthEscambia.com photos, click to enlarge.

Comments

9 Responses to “Florida Approves NIL Deals For High School Student Athletes”

  1. BGH2 on June 7th, 2024 7:11 am

    I completely agree with you @Reality Check

  2. Reality check on June 6th, 2024 12:01 pm

    @jimbo, “ Many of these athletes already struggle to keep a GPA high enough to finish high school…”

    But there is no reason for any student athlete to struggle with academics and GPA! (And many don’t!) The academic materials are taught by dedicated and knowledgeable instructors, print and on-screen materials are sitting right in front of their eyes, there are web references, peer assistance.

    And what do the athletes who struggle with academics do with this availability and opportunity of instructional resources? Daydream in the classroom about the game and practice, goof off in the classroom, flirt, and think about the millions they will make someday in the big leagues.

    Oh, and never understand that only 0.023% of all student athletes will make it to professional sports. So the only thing to now fall back on is… their education!

    Far too much worry about sports, too little concern for things that really matter. NIL is a drop in the bucket of what ails prep athletics.

  3. Jimbo on June 5th, 2024 4:09 pm

    It is already happening people. I know a person here in Pensacola that took their son out of a local school and moved to a district with higher caliber level of football knowing that NIL deals were coming. It will change the face of football forever and create powerhouse teams full of NIL players. Many of these athletes already struggle to keep a GPA high enough to finish high school and now we make their entire mission football. Welcome to the future folks..

  4. Frank on June 5th, 2024 3:41 pm

    Ya going to have back door deals on recruiting kids on the high school level is what is going to do.

  5. Completely stupid on June 5th, 2024 2:01 pm

    It’s bad enough that we have this in the college game. The FHSAA was colossaly stupid to approve this at the high school level. These kids already have a sense of entitlement, this is going to make it a lot worse and its just a incredibly horrible idea. VERY BAD MOVE FHSAA

  6. George on June 5th, 2024 11:55 am

    You said it right tracyS. Education should come first but it takes a backseat to sports. If we spent as much on education as we do on sports what a difference it would make!

  7. TracyS on June 5th, 2024 10:23 am

    This is ridiculous. The KIDS need to concentrate on school, not selling themselves to the highest bidder. This goes for college also. They are suppose to be going to these schools to get an education not just play sports. People put to much emphasis on the sports and not on education.

  8. SW on June 5th, 2024 7:36 am

    This is silly.

  9. brianh on June 5th, 2024 6:43 am

    Because NIL deals have done such wonders for college football. Here’s an idea, they should be students first.