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All Tom Thumb Stores Getting A New Name – Cumberland Farms
March 13, 2022
The Tom Thumb convenience store near you will have a new name and a new look in the coming months.
EG Group has announced it will rebrand its Tom Thumb store locations to the Cumberland Farms brand starting in May 2022. The $50 million project will span two years and include 113 Tom Thumb locations and new locations across Florida and Alabama.
The rebranding effort will take 18 to 24 months to complete all stores, the company said. Newly rebranded locations will feature Cumberland Farms’ latest design, equipment, and food menu – featuring a wide variety of hot grab-and-go food options as well as its premium Farmhouse Blend coffee.
“We decided to move forward with this brand conversion after conducting extensive research that projected the tremendous growth opportunity to expand the Cumberland Farms brand. In addition to updating and refreshing all of the stores with the Cumberland Farms design, layout and equipment, we plan to bring expanded food service offerings, including a new fried chicken concept, to guests in these communities,” said George Fournier, president of EG America.
EG America, a subsidiary of EG Group, operates over 1,700 locations across ten brands throughout the USA – Cumberland Farms, Certified Oil, Fastrac Café, KwikShop, Loaf ‘N Jug, Minit Mart, QuikStop, Sprint Food Stores, Tom Thumb, and Turkey Hill.
The rebrand will not impact employment of current Tom Thumb employs. They will remain employed under the Cumberland Farms brand.
Pictured: The Tom Thumb store located at Highway 29 and Highway 97 in Molino. NorthEscambia.com photo, click to enlarge.
Comments
26 Responses to “All Tom Thumb Stores Getting A New Name – Cumberland Farms”
This is a really dumb marketing move…. How can you all not see that?
I’m not calling the Tom Thumb Cumberland Farms. I just refuse to do it. That’s terrible rebranding and it’s going to fail miserably.
You have started out on the wrong side in my area. Who’s idea was it to replace the frozen “Coke” Icee? Believe me, I have been to all Tom’s in the area and all employees say there are a lot of complaints.
Cumberland Farms are everywhere in the northeast. They are awesome. Any sized hot or iced coffee is 99 cents and they have several flavors and a ton of free add ons. If you get the app, you save 10 cents off a gallon of gas. They have hot food, and when you buy gas there, they are always giving you free things for fill ups like coffee or soda or chips etc.
@bad labeling…so sad there are still those outspoken with your mind set, so sad. Can’t we all just be one America and get along together through life? Please take a moment to think about it. Thank you
They had Aldi’s and Cumberland farms in Orlando..companies buy and change all the time. Something we have to deal with…this is minor compared to what’s going on in the real world. God Bless everyone…
Never heard of Cumberland Farms, but it sounds more like a vegetable stand than a gas station. Like they want to compete with Steve’s Farm in Walnut Hill.
This makes me think this of like the new bridge to Gulf Breeze. It will continue to be “3 Mile Bridge” in my head regardless of what the new name actually is. –Shrug–
Ah yes. I remember trips to the farm as a boy. Picking Slim Jims and lottery tickets straight from the vine.
Who cares what the name is.their gas has always been higher an now changing the name will raise prices.
@Just saying…….Well, they are already here. They have started getting into positions of power as it is. And they have wooed others in power with the prospect of money In their pockets.
Kind of like how they want so many traffic lights around here. They use safety in the form of less accidents as the main tool to manipulate however, I don’t see any less accidents at the locations that have them.
I’ve never understood the liberal yankee mind. “Let’s move to this wonderful place and immediately begin trying to change what brought us here in the first place so we can then complain about what we changed “.
I still call the first stop in molino the Junior Food store. Change the name all you want, they’ll always be tom thumbs.
Lol y’all crying about a name.
I’m all in with Cumberland Farms.
Tom Thumb used to belong to Kroger. In 2018 Kroger sold the convenience stores to the EG Group (UK). Currently there is another grocery chain in Texas named Tom Thumb.
Really don’t care what they name it…but I DO CARE THAT THEY DON’T RUN OUT OF GAS BEFORE THE WEEKEND COMES..since it’s the only gas station in Molino these days!
Good name for a horse farm in Tennessee.
The $50 million will be $100 million after inflation.
Once they raise rates to cover inflation and waste money changing branding just call it what it is, highway robbery mart.
The Cumberland farms “brand” is very popular in the northeast. This looks like another attempt from a northern company to weasel its way in to the southern mindset. Looks like I’ll be doing more business with the old worn out circle k stores now. People from out of this area come here on vacation and expect us to do things “their way”. Just go back home if you don’t like us that badly.
No way this will ALWAYS be Tom tumb as we call it in my household lol
Right on JD! I just said the exact same thing to my husband! I’m not a fan of Tom Thumb prices or employees, but I do love their fried chicken and egg rolls!
Cumberland Farms shore don’t roll off the tongue like Tom Thumb!
In a world of runaway inflation, is this necessary? That $50 million will be passed on in the form of higher prices. Poor timing, AG Group.
Don’t mess with my Tom thumb fried chicken. Quickest wayto lose a customer around here is to mess up the fried chicken or the sweet tea. Some things are sacred in the south.
Like the sound of the upgrades even a new name but Cumberland foods just does not sound right.
So excited, will be great!
Missed opportunity…. Should’ve just changed the name to Tom Thumberland Farms.
Hey I’m going to run by Cumberland Farms.. nah… That is the dumbest brand for a gas station. It will always be Tom Thumb, TT or The Thumb. I’ll never call it “cumberland farms” by the time I explain to someone its the old Tom Thumb you could drive there and back home.
Just a thought…..TOTALLY STUPID!