Holland Named ‘Ag Innovator’

October 1, 2012

Bruce Holland of Allentown has been named the the Santa Rosa County Agriculture Innovator of the Year.

Holland, who operates Holland Farms, received the award from the Santa Rosa County Extension Service. Holland Farms is a diversified business that produces fresh produce, green peanuts, and is involved in agro-tourism with their pumpkin patch and other fall events.

The farm is a family affair with all the members of the family involved in different activities.  BJ Holland, Bruce’s son and the farms manager, is responsible for starting the hay ride and the haunted hay ride last year.

Bruce’s daughter Julie, a high school business teacher, helps out with the farm’s bookkeeping and maintains their website and Facebook page.  Bruce’s brothers Charles and Melvin also assist in the daily operation of the farm.

Whether it be in producing, marketing, adding value to existing crops, developing agro-tourism venues, or promoting agriculture they have led the way. Bruce says the key to their success is simply

“We like people, I like visiting with folks.  When they come to our farm we go out of our way to make sure they feel welcomed and have a good time. It’s a long way out here to the farm and we want to make it worthwhile to the people who come,” Holland said.

Courtesy photos for NorthEscambia.com, click to enlarge.

Comments

3 Responses to “Holland Named ‘Ag Innovator’”

  1. Atmore G on October 1st, 2012 5:14 pm

    I know Bruce well.. He is a great farmer/businessman and a really good person.. He is very deserving of this honor.. Congratulations to the entire Holland family!

  2. kathy penton on October 1st, 2012 12:48 pm

    Best boiled peanuts in the world at Holland’s farms…congratulations Bruce and family!

  3. Donna Barnes on October 1st, 2012 11:26 am

    Congratulations Bruce and Holland Farms! I always enjoy visiting your place and the peanuts are the best around!